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web tips

7 Tips for Keeping Your Website Fresh

the fresh prince of bel air 186x250Are you squandering away your best chance at promoting your business online? Your website is a powerful tool for getting your information into the hands of your potential customers, but if you’re not keeping it up-to-date, then what’s the point?
Frequent changes to a website help increase your search engine results, letting them know that you’re active and the provided information is still relevant. There’s nothing worse than getting to a website and finding information that’s outdated or irrelevant. Plus, consistently adding new information to a site gives your visitors a reason to check back, getting you back in front of them again and again.

How Content Affects Your SEO

pandas eat fresh 300x199If you’ve been following along with our SEO series so far you have learned what SEO ishow to determine your ideal keywords, and where to use your keywords once you’ve established them.

Now it’s time to talk content.

There’s a saying in the web world “Content is King”. Whether “Content is Queen”, “Content is Dictator”, or “Content is the Holy Grail” speaks to you louder, ultimately the message is “Holy cow, content is the MOST important factor in creating a successful website and SEO campaign”! You can do all of the paid marketing, promotions, inbound-linking, and social media you want, but if your content isn’t useful, fresh, and relevant, none of it will matter.

How to Choose a Great URL

7K0A0014 2 300x200Let’s start with the basics, what is a URL and why does it matter?
Your URL, or Universal Resource Locator, is the address where your website will live. If you want to be successful on the web this is where it starts. Your URL needs to be memorable, unique, and concise to best be found by your customers.

Here are 5 simple tips for choosing the perfect URL for your website:

How to determine the best Keywords for Search Engine Optimization campaigns

Search engine optimizationDeciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords.

  1. What would you like to be found for in search results?
  2. What are your target customers actually searching for?
  3. How much competition is there for that phrase?

Let’s break down how these all work together.

How to Have Google Find Your Site – Quick!

map 300x160So you have a shiny new website and you are excited to start showing it off but when you search for it in Google nothing comes up?
Never fear, there’s a relatively painless process you can use to kickstart your site’s search results.

How to leverage a Facebook Page for your business.

facebook for business 300x120The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means.  You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.

First things first, let’s start with the basics.

How to Use Social Media Effectively

social media peopleIf you were wondering how to promote your business using social media, here are 8 tips for you!

Purchased vs. Organic Search Engine Results

cookies 390593 640 300x199The goal of any website is to be found and therefore generate viewers and perhaps some money. Of course we’d like that to happen immediately, for free, for everything that we do, automatically, and maybe even have some cookies delivered along the way too, just because we’re doing such a great job.

Unfortunately, that’s just not how the internet works. We’re all vying for the top position and obviously we can’t all have it. Instead, we have to choose how we’re going to go about getting the best rankings for our business for the keywords we want to focus on (which you can find help choosing by reading some of our previous posts).

The Buzz about Blogging

buzz on blogging 300x300Blog (/bläg/) Noun: a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.

Undoubtedly, anyone who uses the internet has stumbled upon a blog during their social media browsing or Google searching. As of November of 2013, there were over 152 million blogs on the internet, with that number growing every second, literally. So what’s all the fuss about? Why blog? Is it just a lot of people hoping for a day of internet fame? No (ok, I’m sure that’s the case with some of them), many of them are actually successful business people, restaurateurs, designers, etc, working to better their presence on the web.

Tips to Increase Your Email Newsletter Subscribers

1. Communicate the Value of the List
Is nobody subscribing to your email newsletter list? Or are the subscription numbers less than you’d like? Perhaps guests to your website aren’t seeing a need to subscribe. If guests don’t know why they should subscribe, in most cases they probably won’t. Now more than ever, users get so much spam that they are wary about who they give their email address to. Nobody wants to get spam, and nobody wants to sign up to get more email unless they know they are going to read it.

I like to inform guests of three critical things that make them feel “safe” and inspired enough to subscribe:

To Price or Not to Price?

munger wedding fancyThis is a question that I come across all the time as a website developer for small businesses. Unfortunately there is no clear-cut answer to this, but what I can do is explain some of the pros and cons for you to weigh based on your type of business.

Web Designers Have Feelings Too

sad boy 242x300We actually find enjoyment in our work (ok, well most of it). We get excited when we are “awarded” new website projects!

Each new project is like a new adventure. We get to learn about a new company, meet new people, dream up a new design, and sometimes delve into a new functionality we haven’t “played” with before. We pour all of our thoughts and creativity into making your site the best that it can be, and we are genuinely happy about it. For us, your website and company succeeding are the main goal. If the website we design helps that happen, then we have achieved our goal.

So when you disappear for weeks, or even months on end, we get sad. Actually, we go through phases, it’s kind of like when that guy you went a date with just stops returning your calls. You know, first you make up excuses for the client, “maybe they didn’t get my email”, “maybe they’re on vacation and forgot an auto-responder”, “I bet their assistant deleted my voicemail and forgot to tell them about it.”, or “they’re probably just busy, I bet they’ll get back to me over the weekend”.

What’s the Point? 3 Main Purposes of a Website

brochure 300x181What’s the Point?

This is one of the first questions I ask my new website clients. What is the purpose behind your website? What results are you hoping to see by investing in a website?

There are several different types of websites, each requiring a different plan of attack to get the desired results. Whether you’re looking for an Informational website, E-commerce, or Lead Generation, a website can be a very useful marketing and sales tool when approached with your goals in mind.

Over the next few weeks we’ll focus on the different types of websites and offer some tips for how to get the most out of them for your company.

What’s the Point? E-commerce Websites

Last week we covered the features of a Lead Generation Website. This week, our focus is on E-commerce websites, otherwise known as sites you can buy stuff from!
Of the three basic types of websites we’ve covered in this little mini-series, E-commerce sites are the Granddaddy of them all. They are the easiest to track the return on your investment, the most complex to set up, and the most in-depth of the website types we’ve discussed.

What’s the point? Week 2

Last week we explained the purpose behind having an Informational Website and what to include on one to get the most bang for your buck.

This week: Lead Generation Websites.

Leads are pouring in, night and day, weekends, holidays, more than you can handle, and it’s all thanks to your most reliable and hard-working employee – your lead-generating website. Well, that’s the dream at least right? Who doesn't want business to come to them asking for the services and products that you are offering?

What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

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  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.COM_CONTENT_READ_MORE_TITLE

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.COM_CONTENT_READ_MORE_TITLE

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

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  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

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  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

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  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

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  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

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  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.COM_CONTENT_READ_MORE_TITLE

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

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Quad-B Systems - All The Technology A Business Needs

Quad-B Systems

17 Main Street, Hamburg, NY 14075

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