Feel like shaking things up a bit? Want to impress your competition with your savvy marketing techniques? Would you like to draw more customers to you? Then check out the tips below.
Just what is a “call to action?” It is a technique marketers and advertisers use to ask you to do something specific and immediate. They want you to interact or buy…now. A call to action is designed to persuade and motivate as you:
- read an advertisement or sales letter
- hear a radio or TV commercial
- visit a website or social media page
No time for small talk. Let’s get right to it.
What is a QR code?
About the Author: Guest blogger Brendan J. Cunningham is a Licensed Professional Business Coach. You can reach him by visiting http://excelleronconsulting.com/
As a professional business coach who works with small to medium sized businesses, I am often approached when business slows and sales slip. Many people don’t seek the help of a chiropractor until they experience acute pain. As any doctor will tell you, pain is a symptom, in most cases, the last symptom. Sagging sales are very painful for a business and if the trend continues too long it can be fatal. But the question should be, why are sales falling in the first place? It could be many things but the first place I would look would be what the company is doing with respect to their marketing and sales.
We love technology. It makes our lives easier, and it makes it easier to manage the various necessities. Can you imagine a world without online banking? I sure wouldn’t want to go back to writing and mailing checks each month. But in making information more attainable to us, it also makes it more available to the bad guys. Identity theft is a major problem affecting over 15 million Americans each year and costing financial losses exceeding $50 billion!*
So without going completely off-the-grid, how to we protect ourselves while still enjoying the best technology has to offer? There are a number of ways to protect yourself online and they all center on being careful, attentive, and thorough in your online dealings.
Let’s start with the basics, what is a URL and why does it matter?
Your URL, or Universal Resource Locator, is the address where your website will live. If you want to be successful on the web this is where it starts. Your URL needs to be memorable, unique, and concise to best be found by your customers.
Here are 5 simple tips for choosing the perfect URL for your website:
So you have a shiny new website and you are excited to start showing it off but when you search for it in Google nothing comes up?
Never fear, there’s a relatively painless process you can use to kickstart your site’s search results.
If you were wondering how to promote your business using social media, here are 8 tips for you!
I was at a wedding this past weekend; little did I know I would find inspiration for this week’s blog post. At dinner, between courses, my brother politely showed off his new watch, a birthday present from his girlfriend. We “oohed and aahed” at the thin gold link band and rectangular black face accented with gold markings. Wrapped around his wrist, it looked like it was custom made with one specification: sleek.
Is Facebook fun fading? Is Twitter too tricky? Well, there’s a new kid in town. And, it goes by the name of Google+. It is the latest Internet brainchild of the always innovative, often groundbreaking creative minds at Google. Considering that pedigree, we think you might be curious about Google+. We know we are. How does it affect small business marketing?
“To Tweet, or not to tweet, that is the question:
Whether ‘tis nobler to go without
The Tweets and updates of those of outrageous fortune,
Or to take up the cause, and share your thoughts
By day, by night; by sleep, by wake”
Twitter Places is another step towards directly linking your business with your online identity and all your past and potential clientele. Now more than ever, having a solid grasp of social media is the most essential tool your business could have.
Call Quad-B at (716) 213-4444 and we can help you take control of the online identity of your business.
Twitter is ready to unveil its new and major foray into the world of geolocation: Twitter Places. This feature will highlight tweets around a given location. Desktop and mobile users can tag their tweets with existing Twitter Places and add new Twitter Places, too.
More than 55% of small businesses don’t have a website. Many don’t see the benefit, or don’t have the time to commit to it. However, up to 85% of potential customers research a business online first. Without a web presence, those potential customers will likely find your competition online instead.
While many times we think of “Social Media” and we think of teens and young adults, some interesting results show that actually a large group of middle age "baby boomers" are taking to social sites like Facebook. While not in the majority, this research does show that your online business identity is becoming important...to users who previously did not care about an online presence at all.
A new study by the AARP found that more than a quarter (27%) of Americans age 50 and older use social networks with Facebook being cited as the most popular...
You Must Be Jokin'
Watch as members of the Quad-B cast sing from the heart to businesses who need a website re-design, in this parody of "Call Me Maybe" as made famous by Carly Rae Jepsen.